Fun, thoughtful, and culture-boosting ways to use holiday swag across your organization.

Every year, Oprah's Favorite Things highlights must-have gifts for the holiday season. This year, the 2025 list is packed with showstoppers: top-tier tech, kitchen upgrades, travel essentials, and beautifully designed home favorites. The best part? Oprah’s favorite things are also available through Snappy, making it possible for businesses to send standout corporate gifts to employees, customers, and partners. 

Every year, brands invest heavily in loyalty programs designed to retain, reward, and re-engage their best customers. But in 2025, loyalty members are sending a clear message: recognition matters more than ever, and most brands aren’t delivering it during the one moment that it matters most.

As companies prepare for the 2025 holiday season, one thing is clear: employees continue to crave meaningful recognition at the end of the year. This year’s Holiday Gifting Report from Snappy shows that when companies give thoughtful holiday gifts, the impact is both emotional and operational. Employees feel more valued, more connected, and more motivated, effects that ripple far beyond December.