Charitable Gifting: Strengthen Connections While Supporting Causes That Matter

The holiday season is a very busy and meaningful time for organizations looking to strengthen connections with employees and customers through thoughtful gifting. It’s a moment to celebrate shared successes, express gratitude, and build lasting loyalty. 

More and more companies are embracing a new kind of holiday gifting, one that goes beyond the expected. They’re choosing charitable holiday gifts that give recipients the power to support causes that matter to them. 

With Snappy's Gifts That Give Back Collection, organizations can send holiday gifts that empower employees and customers to donate the value of their gift to a charity of their choice or support a cause selected by the company that aligns with their corporate mission. It’s a meaningful way to celebrate the season and ensure that every gift makes a difference. 

‍Why Purposeful Gifting Matters

People want to work for and buy from companies that align with their values. Today’s employees and customers are looking for organizations that live their values, instead of just talking about them. Charity gifts offer a tangible way to demonstrate that your company is backing up its words with real impact.  

When a Snappy gift recipient donates the value of their gift to a charity of their choice, it goes beyond a transactional moment. It creates a powerful emotional connection. Instead of choosing a gift for themselves, recipients are actively driving positive change in the world. 

This emotional resonance, in turn, builds a stronger connection with the company that sent them the gift. It strengthens employee engagement, builds customer loyalty, and makes recognition moments more memorable. For companies looking to foster deeper connections, charitable gifts are an elegant, authentic way to do it. 

‍How Snappy’s Charitable Gifting Works

Every Snappy Collection includes the opportunity for recipients to donate the value of their gift to a charity of their choice. Snappy also has a Gifts That Give Back Collection, which allows companies to weave social impact into their gifting strategy and align their gift campaign with their company’s social impact goals. 

This approach transforms gifting from a one-time moment into something much larger: a shared experience that benefits communities and creates meaningful connections.

Snappy & Make-A-Wish®: A Partnership That Makes An Impact

One of Snappy’s charitable partnerships is our collaboration with Make-A-Wish, a nonprofit dedicated to creating life-changing wishes for children with critical illnesses.

Over the four-year partnership, Snappy’s community has donated $2.5 million to Make-A-Wish, made possible by generous gift recipients who chose to give the value of their gifts to bring hope to children and families.

Through donation gifts made via Snappy, companies and individuals can help bring joy and hope to children and families who need it most. It’s a powerful reminder that a single gift can extend far beyond a moment of recognition. It can help make a life-changing difference. 

“Our vision – to grant the wish of every eligible child – is only possible because of partners like Snappy and their commitment to charitable giving and social impact,” said Flo Bryan, Chief Corporate Alliances Officer, Make-A-Wish America. “We are grateful to Snappy for their support, and for empowering companies and individuals to deliver hope to children and families when they need it most.”

This partnership exemplifies what gifts for good can achieve when companies pair meaningful recognition with meaningful causes. 

‍When To Send Charitable Gifts

While charitable holiday gifts are a natural fit with the season of giving, donation-based gifting is a powerful tool year-round. Consider these moments as an opportunity to let your appreciation ripple outward. 

‍Employee Appreciation Day 

• Show employees they’re valued by letting their gift make an impact beyond the workplace. 

‍Work Anniversaries and Milestones

• Mark important career moments with charitable gifts that celebrate achievement and generosity at once.

‍Customer Thank Yous and Loyalty Campaigns 

• Send gifts for good to your VIP customers to show that your appreciation extends beyond business. 

‍Giving Tuesday or Earth Day

• Tie recognition moments to globally recognized impact days, making your gifting feel timely and connected to something bigger. 

‍Company-Wide Social Impact Initiatives

• Use donation gifts to support your CSR programs and invite employees or customers to participate directly. 

Each of these touchpoints is an opportunity to make gifting feel intentional, inclusive, and impactful. 

‍Why Charity Holiday Gifts Stand Out

The holidays are one of the most meaningful times to reflect, celebrate, and give back. For many companies, charity holiday gifts have become a way to cut through the noise of the season with gestures that truly resonate. 

Instead of sending the same, impersonal gift to everyone, organizations are increasingly choosing charitable gifts that align with their values. These gifts create a feel-good moment not just for the recipient, but for entire communities.

By integrating donation gifts into your holiday strategy, you: 

• Reflect your organization’s values in a tangible way
• Differentiate your brand with a thoughtful, modern gifting approach
• Inspire employees and customers by making them part of something bigger

It is a simple yet incredibly powerful way to turn a traditional season of giving into a season of impact. 

‍The Ripple Effect of Gifts for Good

The beauty of charitable gifts lies in their ripple effect. A single gift can: 

• Make a recipient feel appreciated
• Support a cause that matters
• Strengthen your brand’s emotional connection with stakeholders
• Amplify your organization’s social impact

With Snappy’s Gifts That Give Back Collection, this ripple effect becomes easy to activate without adding complexity to your recognition programs. 

Let Your Gift Do More

Gifting doesn’t have to end with the recipient. With Gifts That Give Back, your appreciation fuels something bigger, creating connection, supporting causes, and leaving a lasting impression. 

Whether it’s through charity holiday gifts or meaningful donation gifts throughout the year, you can align your gifting strategy with your values and make every moment count. 

Ready to Gift With Purpose? 

Explore Snappy’s Gifts That Give Back Collection and discover how charitable gifts can turn recognition into real-world impact. 

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