The Gift Wrap

Unwrapping insights, tips, and strategies for meaningful gifting
The CHRO’s Stress Test for Employee Recognition Programs: 7 Questions to Evaluate Your Strategy
Employee recognition is openly and widely discussed, but it is very rarely operationalized successfully. There is an enormous gap between what companies say about appreciation and what employees actually experience. In fact, Snappy's 2026 Workforce Study revealed that nearly half (47%) of employees say their company only “sometimes” gets recognition right.That gap is where programs fail. 
Colleen Schwartz
March 16, 2026
Read More ➔
Featured Posts
Employee Swag: Company Swag Ideas that Boost Employee Engagement & Culture
From new employee swag included in a welcome kit during onboarding to thoughtful custom swag celebrating company milestones, the right branded gear is a surprisingly powerful signal of engagement.
Read More ➔
The Power of Recognition
Recognition is the intentional acknowledgment of a person’s actions, efforts, or impact. At its core, recognition answers a universal human need: to feel appreciated, valued, and seen. When recognition is done thoughtfully, it operates on three distinct and compounding levels: rewards, positive reinforcement, and appreciation. Each layer goes deeper, and each one creates a stronger and more lasting impact.
Read More ➔
The Best Conference Swag: Branded Merchandise People Actually Want to Keep
When it comes to branded merchandise at conferences, marketers are all trying to succeed at something deceptively difficult: make a lasting impression in a convention hall where everyone else is trying to do the same thing.
Read More ➔
Administrative Professionals Day 2026: A Recognition Strategy for Enterprise Companies
If your organization relies on executive assistants, office managers, administrative assistants, or operations professionals (spoiler alert: it does), Administrative Professionals Day is a strategic moment to invest in recognition.
Read More ➔
AS SEEN ON