Custom Assembly Inc. Is As Serious About Employee Satisfaction As It Is About Customer Satisfaction
85%
New automated gifting platform boosts employee experience, cuts turnover by 85%
Executive Summary
Custom Assembly Inc. is as serious about employee satisfaction as it is about customer satisfaction. Family-owned since 1988, the Haviland, Ohio-based company has 430 employees spread across its home state and seven additional states. It has long realized that happy employees make happy customers.
Company Overview
Custom Assembly is a full-service warehousing and assembly provider that stores, assembles and distributes (via its own trucking subsidiary) recreational vehicles ranging from all-terrain and utility terrain vehicles (off-road use), to jet skis, motorcycles, BMX bikes and more.
Industry
Manufacturing,
distribution
distribution
ComPany Size
430
employees
employees
Global Headquarters
Haviland,
Ohio
Ohio
“We’re extremely pleased with the reception we’ve received from employees. They like to know you are thinking about them and we want to let our employees know they are the most critical factor in our success.”
Amy Hitt
HR Director, Custom Assembly
Treating Employees Like Family
When Hitt joined the company, the turnover rate stood at a staggering 62 percent as the Covid pandemic had taken a serious toll on retaining employees. With a nationally distributed workforce, Hitt says from the start she had many challenges to manage, so Custom Assembly needed more automated tools that she could set up and “let them do their thing.”
From High Turnover to Full Participation with Snappy
She also determined that Custom Assembly required solutions that would boost employee morale and smoothly integrate with the company’s ADP Workforce Now® platform. Hitt turned to Snappy Gifts, an automated rewards and recognition (R&R) platform that helps show appreciation for effort and commitment.
In just six months after implementing Snappy, the turnover rate had decreased to 9 percent — an 85 percent change. Best of all, there is a 100 percent Snappy participation rate.
In just six months after implementing Snappy, the turnover rate had decreased to 9 percent — an 85 percent change. Best of all, there is a 100 percent Snappy participation rate.
Making Recognition Personal — and Easy
She explains that the company has also seen a dramatic, positive impact on employee engagement with the addition of Snappy Gifts, which enables Hitt to drive Custom Assembly’s reward and recognition program in a way that is both personal and fun, as well as being easy to manage. Given that there are just two HR associates and two recruiters, tools that save time and create efficiencies are critical to seamless business operations.
“Previously, we didn’t have a milestone program to reward employees,” she says. “Since adding Snappy, we’ve had tremendously positive feedback. Snappy perfectly meets our need.”
“Previously, we didn’t have a milestone program to reward employees,” she says. “Since adding Snappy, we’ve had tremendously positive feedback. Snappy perfectly meets our need.”
Strategic Recognition That Drives Engagement and Retention
The Snappy Dashboard tracks all gifting activity, including recipient anniversaries and those who chose a gift (and which gift) — and collects those critical thank-you notes that show how much the program means to employees. Hitt can also use. Snappy to generate detailed reports to view current spend and see a projection of future gift spending based on anniversaries.
Finally, the integration with ADP Workforce Now enables Custom Assembly to sync its employee data across systems — so when employee changes are made in ADP, they are automatically reflected in Snappy. Hitt sourced Snappy Gifts through ADP Marketplace, a digital storefront of HR solutions that integrate with ADP.
Finally, the integration with ADP Workforce Now enables Custom Assembly to sync its employee data across systems — so when employee changes are made in ADP, they are automatically reflected in Snappy. Hitt sourced Snappy Gifts through ADP Marketplace, a digital storefront of HR solutions that integrate with ADP.
“Along with the impressive number of potential solutions, we really like that the ADP Marketplace apps are completely integrated with ADP Workforce Now,” Hitt says. “Integration means less work for me!”
But what she likes the most about Snappy is the choice. Snappy shows employees they have a unique gift offering. They get job perks that are high quality and have value.
“Based on our experience, Snappy boosts employee morale by letting them decide what they truly want,” Hitt says. “We’re extremely pleased with the reception we’ve received from employees. They like to know you are thinking about them and we want to let our employees know they are the most critical factor in our success.”
Gifting That Delivers Real Business Results
Fuel engagement, retention, and loyalty with every send
