Director of Growth Marketing (Consumer)

The Director of Consumer Growth Marketing will be responsible for consumer acquisition, engagement & advocacy for our newly developed Consumer product - developing the marketing strategy & building the team from the ground up.  You will work directly with the Head of Consumer to design and deliver the go-to-market plan, and also be a key member of the Marketing Leadership Team representing the Consumer business within the broader brand strategy.  

You will be accountable for consumer segmentation & targeting; driving brand awareness & consideration through innovative campaign ideas, programs & channels; delivering consumer acquisition targets - from existing gift recipients and broader prospects; developing early life, growth & referral programs; managing customer reviews & advocacy and establishing distribution partnerships where relevant.  You will build a small dedicated team and leverage expert in-house functional teams for Digital, PR and Creative-Studio/animation that also support the B2B business.   Initially the focus is the US market, but this may expand over time to include multiple markets in the future.

You will:

• Jointly own the Consumer acquisition, activation and engagement metrics
• Deliver a clear Go-to-Market and growth plan with quarterly acquisition targets, plans and programs
• Deliver 2+ peak multi-channel campaigns per year - including Q4 holidays that deliver a step-change in growth
• Build a viral growth flywheel through referrals/WOM, working closely with product & finance to deliver a promotional mechanic and platform that drives ROI positive acquisition.
• Build organic brand awareness & engagement on key social platforms including Instagram and Tiktok
• Build out multi-channel consumer engagement & retention programs for existing customers to grow Gifts/Active Sender
• Share and leverage key learnings across Consumer & B2B to maximise marketing effectiveness for Snappy
• Hire, develop & mentor marketing talent in the organization
• Be a brand ambassador for Snappy internally & externally

You are:

• A seasoned Marketing Director who is looking to really make their mark and leverage previous consumer growth experience to rapidly build an exciting new business from 0 to 1 based on a strong foundation
• A self-starter who is eager to both set strategy & roll-up their sleeves to get things done when needed
• A digital native with strong social-media and digital marketing experience, a passion for technology and a proven track-record of successful growth campaigns, with experiences working with influencers to drive brand awareness and user growth
• Creatively inspiring with the ability to effectively manage both inhouse and external talent to deliver thumb-stopping creative/content that drives results
• An effective and enthusiastic partner who enjoys collaborating across functions and levels
• Commercially savvy and understands how to drive cost-effective growth quickly
• Familiar with the challenges and opportunities associated with working in a growing startup environment
• A strong and innovative problem solver who sees challenges as opportunities and embraces a growth mindset
• Inspired by our values - Positive, Passionate, Humble & Fearless

Snappy is an award-winning all-in-one gifting platform. We're reinventing the way companies and individuals express appreciation by offering a fun and interactive digital experience that lets people choose a gift they actually love. We specialize in building recognition programs for over 2,600 companies, including enterprise customers like Microsoft, Uber, Comcast, and Zoom.

We're growing fast (149% YOY if you want to get technical!) and have recently been named the fastest-growing company in NYC and the 15th fastest-growing company in America by Inc. Magazine. At the same time, we're building out exciting new verticals, including Snappy Lite - our SMB offering, Snappy Personal - a B2C offering, and Snappy Swag that all help to position us as the #1 gifting platform in the world!

We've seen firsthand that our experience boosts morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun! We offer all sorts of benefits and perks to our employees, including but not limited to: Free healthcare, including vision and dental and a generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we actually enjoy year round!), snacks and lunches delivered to your home while we're working remotely, and Snappy gifts galore!

Snappy's stance on diversity and inclusion, its active focus on give-back programs, and its fundamental mission to spread happiness through fun, thoughtful gifts lead the way in unlocking the power of human kindness at work.